CASE STUDY: THE PURPLE ROOM

Client: Amethyst Collab

Project: The Purple Room

Objective: To create an artist discovery platform for emerging hip-hop and rap artists.

Approach:

Amethyst Collab approached our creative agency to collaborate on a project to create an artist discovery platform that would showcase emerging sounds from hip-hop and rap. Our team was excited to take on the challenge and we provided our studio space and production team to create a series of episodes featuring up-and-coming artists.

The episodes, which have starred such artists as Lola Brooke, Shawny Binladen, and Journey Montanna, are directed, shot, and edited by our team, in collaboration with Amethyst Collab who leveraged their artist relationships and expertise in social media and strategy. The result is The Purple Room, a top platform for discovering new hip-hop and rap artists.

Results:

The Purple Room has been a huge success, going viral on Tik Tok and Twitter for its organic artist moments and stellar casting. It has become a go-to platform for discovering new talent in the hip-hop and rap scene.

Conclusion:

Our collaboration with Amethyst Collab on The Purple Room has been an exciting and successful project, showcasing our team's creativity and talent in producing high-quality content. We look forward to continuing our partnership and discovering more emerging talent in the hip-hop and rap scene.