Herschel Supply

IN-STORE EXPERIENCE

Phase 01

Visual Artist Collaboration

CONCEPT

An exclusive collaboration with renowned artists, blending iconic style with unique artistic flair.

  • Artist Selection: Identify and partner with renowned artists for an exclusive collaboration with Herschel.

    Unique Design Creation: Artists will craft unique, one-of-a-kind designs for Herschel products, showcasing their artistic vision.

  • Exclusive Showcase: Artist-designed Herschel pieces will be featured in-store, creating an engaging visual experience for customers.

    Limited Edition Sales: Offer these exclusive pieces for sale, either in-store or at special events, adding a sense of exclusivity and urgency.

  • Behind-the-Scenes Insight: Produce engaging content that highlights each artist’s creative process, offering fans a glimpse into the making of these unique pieces.

    Artist Features: Capture interviews and B-Roll of artists discussing their style and inspiration, based on Herschel's talking points.

    Digital Campaign Launch: Utilize our in-house production studio to create compelling digital content for social media platforms, amplifying the campaign’s reach and impact.

Phase 02

In-Store Experience

CONCEPT

Launch Herschel's artist collaboration with a dynamic event, where top DJs will set the mood and amplify our brand's core values

  • Celebrating Herschel's Essence: Host a special event to unveil our artist collaboration, emphasizing Herschel's core brand values and identity.

  • DJ Entertainment: Engage DJs to create an energetic ambiance, potentially featuring live performances.

    Plan for 2-3 DJ sets to enhance both the in-store shopping experience and after-hours events.

    Offer exclusive gift bags for DJs, extending our reach into the DJ community.

  • Personalization Station: Set up a customization area where guests can add a personal touch to their in-store purchases.

    Encourage sales during the event by offering this unique personalization feature.

    Feature the collaborating artists at the event to sign and authenticate the customized pieces, adding an exclusive appeal.

Phase 03

Content & Marketing

CONCEPT

A digital look-book featuring models adorned in new, artist-designed Herschel pieces, perfect for social media ads and eye-catching posters

  • Craft a captivating digital look-book showcasing the new artist-designed pieces, featuring a diverse range of models.

  • Utilize these high-quality photos for various marketing materials, including social media ads, posters, wheatpaste posters, in-store displays, print-outs, and the digital look-book itself.

  • Leverage our talent pool to select models who embody the Herschel brand and resonate with our target demographic.

PROJECT TIMELINE

Discovery to Delivery

This section provides a detailed roadmap, highlighting the significant milestones and timeline for the project, tracing its journey from the initial discovery phase through to the final delivery stage.